Anu Söderena x Global Recycling article

This column was published in Global Recycling, issue 2/2025. Please see original article here.

Tana Oy is a Finnish environmental technology company with a bold mission: to turn waste into value. Founded in 1971, Tana has grown into a globally recognized provider of mobile equipment and intelligent solutions for solid waste management. With exports to over 50 countries and a strong global presence, the TANA machines are known for their durability, versatility, and data-driven performance. Launched in the spring of 2025, the TANA Hammerhead waste shredder and the TANA Raven disc screen are the latest additions to Tana’s machine portfolio, showcasing the company’s unique design philosophy.

The TANA Hammerhead is a powerful high-capacity mobile shredder designed to respond to the increasing volume demands of the circular economy value chain. Built on proven TANA Shark technology, available in both electric and diesel versions, it’s engineered for performance, reliability, and sustainability.

The TANA Raven is a smart, modular disc screen designed for high-capacity waste screening. With patented antiwrapping discs, adjustable particle sizing, and digital platform integration, it offers unmatched versatility and efficiency. Ideal for MSW, C&D, and wood waste, the TANA Raven is built for adaptability, durability, and seamless integration into modern recycling operations. At the heart of Tana’s success is its commitment to innovation, sustainability, and customer-centric service.

The company’s vision outlines a future where advanced technology and tailored lifecycle services help customers maximize recycling, recovery, and operational efficiency. Whether it’s through the TanaConnect® digital platform, the Tana Second Life rebuild program, or a global network of over 30 distributors, Tana ensures that its customers are equipped for long-term success.

Tana rental brings flexibility and peace of mind to customers

In line with its strategy to offer more flexible and comprehensive solutions, Tana operates Tana Rental, a service designed to meet the evolving needs of the Finnish market. As a part of Tana Oy, Tana Rental provides operational flexibility for companies dealing with varying waste streams and volumes. By allowing businesses to scale capacity up or down without the long-term commitment of ownership, Tana Rental offers a smarter, more agile alternative.

According to Anu Söderena, the Nordics & Baltics Manager at Tana, the core of the service is built around customer needs. “Customer-centricity is at the heart of everything we do,” she explains. “We want to make machine usage as easy and risk-free as possible. With Tana Rental, customers receive not just the machine, but also maintenance, spare parts, and expert support, all for a fixed fee.”

One of the key advantages of Tana Rental is its suitability for a wide range of customer profiles. The rental service is particularly beneficial for companies with seasonal or project-based operations, or for those looking to test TANA machines before making a long-term commitment. “We see a lot of interest from recycling facilities, waste management companies, and contractors,” Söderena notes. “Rental is also a great solution when there’s a sudden need to scale up capacity quickly.”

The response from the market has remained overwhelmingly positive throughout the years. Customers appreciate the simplicity, reliability, and responsiveness of the rental service. “Many are surprised by how effortless rental is and how well the service adapts to their specific needs,” says Söderena. “It’s rewarding to see how much value we can bring to their operations.”

Anu Söderena

Manager, Nordics & Baltics