Tana Dealer Meeting 2025 wraps up in Prague with record attendance and live demos
The Tana Dealer Meeting 2025 has officially concluded after three inspiring days in Prague, Czech Republic, bringing together a record number of participants from over 25 countries. Held at Hotel Olšanka in the heart of Prague, the event was a celebration of collaboration, innovation, and shared success – perfectly reflecting the theme of the event: Expanding horizons and building success together.
The meeting kicked off on Tuesday evening with a relaxed get-together cocktail buffet, setting the tone for the days ahead with a warm and welcoming atmosphere.
Wednesday was the core of the event, featuring a full day of presentations and discussions. Highlights included:
- A strategic overview from Tana leadership
- Updates on manufacturing, service, and the Tana Second Life program
- Product portfolio insights and the introduction of new dealers
- A deep dive into TANA’s recycling solutions, including the shredder portfolio and the Raven disc screen
The day concluded with a scenic boat cruise along the Vltava River, where the much-anticipated Tana Dealer Awards, were presented during a celebratory dinner. It was a memorable evening of recognition, networking, and celebration. Scroll down for winners!
Thursday was all about hands-on experience. Attendees were transported to a demo site to witness Tana’s latest technology in action, demonstrating Tana’s commitment to innovation, efficiency, and integrated waste processing solutions.
As the event wrapped up with a farewell lunch, the energy and enthusiasm among participants made it clear: the Tana dealer network is stronger than ever, and ready to expand horizons and build success together.
Tana Dealer of the Year 2024 Tana France
Lieven Cottenie and Heidi Van Dijck, the driving force behind Tana France, delivered outstanding results by increasing sales, strengthening service functions, launching a bold strategic development project, and leading dynamic marketing efforts, all within just one year.
This exceptional power duo has definetely earned the title of Dealer of the Year 2024, a huge congratulations once more!
Tana Salesperson of the Year 2024 Alexandru Soare
Succeeding in sales takes skill, persistence, and a deep understanding of your customer’s world. But selling heavy machinery in the waste management sector? That requires something more: the ability to navigate long decision cycles, build lasting relationships, and earn trust through every interaction.
Alexandru Soare does all of this and more. In every project, he shows what true dedication looks like. Even in a tough market, he consistently delivers shredder and compactor solutions with professionalism, calm confidence, and rock-solid reliability.
What truly sets Alex apart is his natural charisma, the kind that earns trust, fosters cooperation, and creates genuine connections with customers and colleagues alike. It’s that rare combination of expertise and personality that defines a great salesperson.
Congratulations, Alex! Your work in 2024 has been nothing short of outstanding, and we’re proud to have you as part of the Tana team.
The award was accepted by Alexandru’s team from Ircat.
Excellence in Service 2024 Leonardo Moretti
Business is like team sport and every great team needs someone who shows up, plays with heart, and keeps everything running behind the scenes. That’s exactly what Leonardo Moretti brings to the Tana network.
Leonardo is the kind of person every team hopes to have: passionate, committed, and always ready to go the extra mile for the customer. Whether it’s solving problems on-site, supporting colleagues, or bringing positive energy into every situation, he leads with both skill and heart.
In a world where service makes the difference, Leonardo makes it count every single day. His reliability, drive, and genuine care reflect the very best in customer support, making him a truly deserving winner of the Excellence in Service award. Grazie mille, Leonardo, Forza Tana Italia!
Excellence in Marketing 2024 Smart Equipment
This year’s Marketing Excellence Award goes to a dealer whose marketing keeps reaching new heights. From digital campaigns to on-site storytelling, Smart Equipment continues to raise the bar.
Their online presence is not only creative and engaging but also consistently aligned with Tana’s brand identity. The website is always up to date, showcasing the unique features and capabilities of TANA machines with clarity and impact.
And let’s not forget the video content! From real-life demos to polished brand videos, it’s simply top-notch. We love it! For their outstanding commitment to promoting Tana with passion and professionalism, we’re proud to recognize Smart Equipment with this well-deserved award.
Newcomer of the year 2024 Veneto Schwenter GmbH
From the moment this company joined the Tana network, they brought serious energy, experience, and momentum to the shredder and recycling market. With a strong background and solid connections, they didn’t waste a minute getting started.
They hit the ground running with multiple demos using their own machine, getting it straight in front of customers and decision-makers. And it paid off, they closed their first machine sale to an end customer within just a few months.
This company has also jumped headfirst into the first demo phase of the TANA disc screen, showing the same drive and commitment that earned them this recognition. So, without further ado, we proudly present, Newcomer of the Year 2024 Veneto Schwenter GmbH!