In Tana CEO’s latest blog post, he delves into the obstacles hindering companies’ transition to a circular economy. Despite the prevalent use of terms like “circular economy,” “digitalization,” and “sustainability” in corporate strategies, practical implementation remains a challenge for many. Mr. Saarimaa introduces a framework for crafting a circular economy roadmap. These steps serve to guide companies in prioritizing their transition efforts and navigating challenges such as technological readiness, customer acceptance, regulatory hurdles, and contractual complexities.

The road to a circular economy can take years and require big changes, but it’s crucial for companies to think about it seriously and take it step by step.

Going circular isn’t just trendy—it’s about making sure your business can thrive in the long run. For more insights on this topic, check out the full article!