Tana Oy is pleased to announce the appointment of Gerd Schreier as Vice President, Sales, Marketing & Channel Management, effective May 1, 2026.
Gerd brings extensive international experience in heavy equipment sales leadership, aftersales, and general management. Throughout his career, he has built and led high-performing global sales teams across both direct and dealer channels. He’s known for driving business transformation, accelerating growth, and delivering strong results in competitive markets.
In his new role, Gerd will lead Tana’s sales, marketing, and channel management functions. His focus will be on strengthening Tana’s market position, expanding its global reach, and supporting both customers and distributors. A key priority will be ensuring clear customer value delivery and strong alignment across regions and channels to drive consistent, sustainable growth.
“Gerd brings exactly the kind of international commercial leadership and strategic mindset we need as we continue to grow our global presence,” said Jari Mennala, CEO. “His experience in building strong sales organizations and partner networks will be key as we sharpen our customer focus and accelerate growth.”
“I am passionate about building a more sustainable future through my work in the recycling industry. On a personal level, contributing to a circular economy is deeply rewarding and aligns with my values. Professionally, I am motivated to be part of a leading organization known for its strong customer reputation and commitment to excellence. I enjoy working in environments where innovation, responsibility, and long-term impact come together to create meaningful change,” said Gerd Schreier.
Olli Heinonen has been appointed as Vice President, Product Marketing & Portfolio Strategy, effective on May 1, 2026. With a strong background in global sales and the heavy machinery business, Olli brings broad experience working with international customers and partners. Over the past four years, he has led and developed Tana’s distributor network, strengthening collaboration across markets and supporting the company’s global presence in more than 50 countries. In his new role, Olli will take a leading role in developing Tana Oy’s product and solutions strategy and portfolio, strengthening product marketing and application coverage, and supporting business development initiatives across the organization.
“It has been a privilege to work closely with our global distributor network and to witness the strong commitment and collaboration that define Tana’s way of working. I am grateful for the partnerships we have built and the results we have achieved together. In this new role, I am excited to support the next phase of Tana’s product and solutions portfolio and strategic direction.”
These appointments are another step in Tana’s journey to grow its global presence and continue delivering innovative solutions and tangible value to customers worldwide.