The annual Tana Dealer Meeting 2026 brought our global distributor network together in Hämeenlinna, Finland. Distributors from 19 countries joined us for three days of presentations, shared experiences, and valuable conversations. They brought with them experiences, perspectives and insights from markets around the world.
This year, we gathered at the historic Vanajanlinna. Its unique atmosphere offered a great setting for meeting face to face, exchanging ideas, and spending time together. Tana’s 55th anniversary also added a special element to the event.
This year’s theme was “No time to waste – From ambition to results.” Throughout the event, we focused on sharing knowledge, turning ideas into action, and moving forward together.
Bringing voices from the field into the room
The main meeting day featured presentations on a wide range of topics across Tana’s operations. The agenda covered everything from strategy and products to services, spare parts, and market development.
But the Dealer Meeting is not only about presentations. Our distributors bring valuable knowledge from the field. During the day, we explored real customer cases and requests together. Distributors shared their expertise from different markets and brought new perspectives to the conversation.
Getting closer to the products
On the final day, we moved from presentations to products in action. We started with a live demo of the TANA MWB. The newest addition to our shredder family got a chance to show what it can do in real operating conditions.
From there, we headed to Toijala Works for the RD Factory Circuit. Our Service and R&D teams guided the dealers through different stations. At each station, our experts introduced new features, options, and technical developments.
The people involved in developing these solutions led the sessions. This gave our distributors a chance to ask questions, share feedback, and discuss the solutions directly with the experts who know them inside and out.
Dealer of the Year Awards
One of the highlights of the meeting was the Dealer of the Year Awards. The awards recognize the achievements and dedication of our distributors around the world.
This year, we celebrated four award winners:
Dealer of the Year 2025: Máquina Solo
The Tana Dealer of the Year award goes to Máquina Solo in Brazil, who successfully opened a new market for landfill compactors in a very challenging economic year. Even more impressively, the team achieved a 100% participation rate in all tenders during 2025.
Excellence in marketing and promoting Tana 2025: Tana Italia s.r.l.
Tana Italia continues to surprise us year after year with fresh exhibition stand concepts and innovative marketing ideas. The team never settles for what has been done before, always finding new and creative ways to stand out.
Excellence in Service: Smart Equipment B.V.
Smart Equipment is a company truly devoted to service—always equipped with the right skills, always there when needed, and always with a great attitude. Whatever the situation, Smart Equipment is always service-ready.
Newcomer 2025: Earthmoving Solution Limited
Earthmoving Solution Limited has achieved remarkable growth in landfill compactor sales in Bangladesh within a very short period of time—an impressive accomplishment that demonstrates the team’s strong commitment and ability to develop the market.
